Video content can be more than a one hit wonder for businesses. In this blog we look at repurposing content and why dusting off existing footage gives you an excellent opportunity to engage new customers.
If you’re not marketing your business with good quality video you’re less likely to be reaching your customers. Research shows that 90% of customers say engaging video content helps them make decisions on what to buy.
Why should you re-use video content? Many marketing videos are ‘evergreen’. This means that the content isn’t time dependent and will have ongoing relevance and interest to your audience. Plus, with the average tweet lasting just a few seconds, repurposed content is a great way to increase visibility in your social feeds – especially if you use different hashtags each time.
Your animation, customer testimonial or product explainer needs to work hard for you so repurposing content gives you far more bang for your buck.
How to repurpose video for your business: Here are some great ways to repurpose your video content across all online channels.
Shorter clips from longer interviews. Twitter plays 30 second clips in app, so creating short excerpts provides great social content.
Could your webinar be repurposed as a video tutorial? Post to Youtube and help it gain a new audience months after your original webinar is gone and forgotten.
Could footage from a promotional website video also be used on social media? The top social channels are fast becoming video-led platforms; a short clip highlighting key messages gives your business profile a boost.
Transform audio from your footage into a helpful/educational podcast.
Could clips from your Facebook Live broadcast be taken and used in a more detailed piece about your business, or a particular part of it?
Can your video content fit into other pieces of media, such as an interactive timeline or infographic?
Can you incorporate video into your business? Here at Lucas Media we aim to produce quality content that can be used and re-purposed many times to promote different aspects of your business. Ask us what we can do for you. Call us on 0113 345 2116 or get in touch through our contact page.