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Blog


Stepping in front of the camera for the first time.

Ever had the fear of stepping in front of the camera for the first time?
It's not as difficult as you think and the rewards can be exceptional for you and your business. It will help you increase your personal and business profile along with helping you become way more confident.

Video and SEO

The world’s largest search engine, Google isn’t a huge fan of poor quality content. Let’s be honest, neither is your audience.
In today’s world of digital marketing, it’s all about SEO– that’s search engine optimisation – and getting your brand to rank higher on Google. Higher rankings mean more viewings, and more viewings mean more prospect customers.

Getting a return on investment from video.

One of the biggest challenges with video or any digital marketing activity is explaining how you get a tangible ROI from a digital campaign even though you are not selling a product or service for money.
If you were selling a product for example then it would be easier to track from when the campaign started (and then ended) to see whether there were any spikes in sales or increased traffic to a website.

How Lucas Media starts a client relationship.

Our approach to creating an excellent service will ideally include getting to know the companies representative and/or the Communications and Marketing team members, your culture and your expectations.
It will be vitally important to establish good relationships early on, and build on them throughout the lifetime of project, contract or ongoing business relationship. This is a familiar approach for us at Lucas Media, and we successfully use it for all of our key customers.
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