Are you using video banners on your website?
Are you using video banners on your website?
There are many advantages to using video banners on your website. In this blog post we will cover some of the reasons why we think you should seriously consider using them.
In this example we are highlighting the Bus & Coach industry because in 2024 we produced all the video for the new Pelican Bus + Coach website. You can see the live website here
Video banners on websites can be used in many other sectors tailored to specific needs. Every business should have a live video footprint that helps them to communicate with their audience. Including video banners on the first page of their website starts to process instantly.
Video banners are worth their weight in gold offering a dynamic and visually engaging experience for your visitors as soon as they land on your site.
Let us dig in and highlight some of the many benefits that video banners have and show why they are the perfect addition to your website. Please note video is very easy to add to your existing website however if you are designing a new site the initial design can be tailored more to your specific needs. This might include the finished video in a desired resolution to fit in with the design.
Instant Engagement
Video banners instantly allow the viewer see your business and begin to tell your story. Whether it's showcasing your team in action, highlighting your locations or showing off the products. The video banner can telegraph your brand more effectively than static images or text on the site. Once the viewer is engaged they are more likely to further explore your website and see what other content you have to offer.
Elevated branding
A professionally crafted video banner can set you apart from competitors by presenting your company as a modern and customer focused business. It's an effective way to position your brand as a leader in your industry. In a competitive industry this can sometimes give you that extra edge and set you apart from your competitors in the space.
Leave words and pictures behind…for now
Video is perfect way to craft a compelling and memorable impression highlighting your values, expertise and vision without your visitors having to read paragraphs of text on your website. Telling your story with video will then entice the viewers to dig deeper into your business.
Make your content work harder
Don't think that the video you create for a series of website banners are just for that purpose only. The content can be used on other channels and as part of a wider content strategy. Your marketing activity can benefit from social media posts and corporate video to help your brand stay front and centre at all times. Brand consistency is very important so having the same content on all your channels gives that important sense of professionalism.
Any of this resonate with you?
Is it time to give your business a new lease of life and refresh your marketing collateral?
If you're considering a website refresh or new website launch it could be the time to include more video content. Video banners are the solution to help take your customer experience on your website to the next level.
They are not just fantastic to look at they are a strategic tool to instantly engage your audience and help to keep customers on your site for longer.
Can you envisage your website coming to life with video content of your team showing why they are the best in the business. Think about the impression it would leave on potential customers.
If you think that updating your website and including video banners can help your business let us have a chat to explore further?
Have a look at the Pelican video pages in action here
There are many advantages to using video banners on your website. In this blog post we will cover some of the reasons why we think you should seriously consider using them.
In this example we are highlighting the Bus & Coach industry because in 2024 we produced all the video for the new Pelican Bus + Coach website. You can see the live website here
Video banners on websites can be used in many other sectors tailored to specific needs. Every business should have a live video footprint that helps them to communicate with their audience. Including video banners on the first page of their website starts to process instantly.
Video banners are worth their weight in gold offering a dynamic and visually engaging experience for your visitors as soon as they land on your site.
Let us dig in and highlight some of the many benefits that video banners have and show why they are the perfect addition to your website. Please note video is very easy to add to your existing website however if you are designing a new site the initial design can be tailored more to your specific needs. This might include the finished video in a desired resolution to fit in with the design.
Instant Engagement
Video banners instantly allow the viewer see your business and begin to tell your story. Whether it's showcasing your team in action, highlighting your locations or showing off the products. The video banner can telegraph your brand more effectively than static images or text on the site. Once the viewer is engaged they are more likely to further explore your website and see what other content you have to offer.
Elevated branding
A professionally crafted video banner can set you apart from competitors by presenting your company as a modern and customer focused business. It's an effective way to position your brand as a leader in your industry. In a competitive industry this can sometimes give you that extra edge and set you apart from your competitors in the space.
Leave words and pictures behind…for now
Video is perfect way to craft a compelling and memorable impression highlighting your values, expertise and vision without your visitors having to read paragraphs of text on your website. Telling your story with video will then entice the viewers to dig deeper into your business.
Make your content work harder
Don't think that the video you create for a series of website banners are just for that purpose only. The content can be used on other channels and as part of a wider content strategy. Your marketing activity can benefit from social media posts and corporate video to help your brand stay front and centre at all times. Brand consistency is very important so having the same content on all your channels gives that important sense of professionalism.
Any of this resonate with you?
Is it time to give your business a new lease of life and refresh your marketing collateral?
If you're considering a website refresh or new website launch it could be the time to include more video content. Video banners are the solution to help take your customer experience on your website to the next level.
They are not just fantastic to look at they are a strategic tool to instantly engage your audience and help to keep customers on your site for longer.
Can you envisage your website coming to life with video content of your team showing why they are the best in the business. Think about the impression it would leave on potential customers.
If you think that updating your website and including video banners can help your business let us have a chat to explore further?
Have a look at the Pelican video pages in action here