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Video Marketing Insights & Studio Updates

Lucas Media capturing EVP storytelling on-site with Krispy Kreme UK & Ireland team members, showcasing real employee stories across retail, logistics, and manufacturing locations.

From doughnuts to airport security: How Lucas Media brought Krispy Kreme’s EVP to life

Filed in: Video Production written by: Lucas Media
When one of the most recognisable brands in the world trusts you to tell their people's story, you really get a confidence boost and an indication that you are doing something right.

That's exactly what happened when Krispy Kreme UK & Ireland engaged with us to become their creative storytelling partner.

Tags: EVP,Retail,FMCG

GroceryAid logo with bold black and teal text on white background

Why Lucas Media donated to GroceryAid instead of sending gifts this year

Filed in: Business written by: Lucas Media
We've built our studio on strong partnerships with some clients being with us for many years. These relationships are grounded in creativity, trust, and shared purpose.
Every year we send a small token gift as a thank you to our clients to mark the end of another incredible 12 months of working together; however, this year, we've decided to do things a little bit differently.

Tags: EVP,Retail,FMCG

Business leader with glasses alongside the headline “How leadership can help to shape your Employee Value Proposition

How leadership shapes your Employer Value Proposition

Filed in: Business written by: Lucas Media
Employer branding can't just sit neatly on a careers page and get dusted off once a year for an annual review. A compelling Employer Value Proposition must function as a living entity that is ingrained in the business and drawn from experiences.
It continues to be developed through conversations and interaction.

Tags: EVP,Retail,FMCG

Monochrome close-up of a professional looking thoughtful, overlaid with the text: Time to look past those perks and find out what a strong EVP really looks like.

Time to look past those perks and find out what a strong EVP really looks like

Filed in: Business written by: Lucas Media
You must be well aware that perks alone won't build your employer brand, even though it is what a large percentage of your current and past team might say.

Candidates can see right through the free this and free that it has been used many times before.

Tags: EVP,Retail,FMCG

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