As video becomes more prominent especially on platforms like LinkedIn there are many more production professionals using aerial (drone) footage and photography in their clients videos. Are drones being used because they are affordable and accessible and are they actually adding to the productions?
Every job is different so in the pre-production stages of a project all possible avenues are considered including the aesthetics and stylistic options that can be used. Every shot has to mean or show something and contribute to the story that is being told. Having a completely different resource to hand that allows you to film in areas that were once out of reach is a really big benefit. This versatility can be taken advantage of both indoors and outdoors which helps to create a totally new dynamic to the location you are filming. It can really help to show the size and scale of a project for example indoor warehousing space or a construction site at the start of a new-build project.
Being ahead of the technology curve and making use of modern filming techniques is a great way to help strengthen your brand identity and perception as a business. Adding that extra sparkle of production value will make you standout from your competitors and give you an all important advantage when potential customers view your content.
We would always suggest that the most creative and cost effective way to use aerial video in your next project is to plan it into a ground based production. This allows you to get the most out of a shoot both in terms of content and production value. For extra content we suggest taking some hi resolution stills whilst in the air filming. These can be great use for standalone content for website banners or blog post imagery you can see some of our examples here
One important point to always take into consideration is make sure the drone operator you use has Permission for Commercial Operation (PfCO) this means they have gone through rigorous training, passed exams and been certified to fly commercially. Without this qualification you are not able to be insured to fly in a commercial capacity.
You can view one of our drone videos
we produced for a Yorkshire based estate agents.