Lucas Media video & photography for exhibitions
Spending a fortune on exhibiting your business at a trade show and not covering the event with video and photography…why not?
So you pay the mouth watering registration fee you then have the stand custom designed and built to a high spec. Then you book all the hotel rooms for the team to attend maybe two or three days.
Print all your business literature maybe add a pen and some sweets to the mix and you end up with a great looking stand and a motivated team ready for action.
BUT wait who is going to see the stand and the well dressed team during the show?
Existing clients of course the ones that you already know and love. There might be the potential of some new connections at the show but we know it's mainly a knees up for the industry sector and many feel they have to be at the show because everyone else is…total FOMO.
The real success is looking to the future and thinking how can we utilise the time at the show and turn it into a marketing powerhouse.
Here are a few ideas and benefits of capturing content at your forthcoming trade show.
Enhanced Brand Visibility
Capturing content during the event increases your brand's visibility. This could mean using same day edits to document what is happening and posting on your channels in a matter of minutes. Pushing out content this fast shows you mean business and quickly become the talk of the event because you are the only one doing this. Real marketing impact!
Capturing Customer Testimonials and Reactions
You have a captive audience at your stand why not make your customers famous and get them to say nice things about you on camera whilst they visit your stand. They will feel great that you are taking the time to give you a small platform and they benefit from being able to promote themselves and the business that they are representing. It is a win win situation. These can be used same day or for social media posts after the event.
Content for Future Marketing Materials
Every piece of content you capture on the day can be used for weeks if not months in the future. It can be used to promote next years event if you are attending again or generally to show the world how good your stand looked at the event. Maximising content to be used on multiple channels multiple times is key.
Event Success
How do you measure success after an event well the sales people will by potential leads or orders. The marketing team will by the way the stand looked, the atmosphere it created and the way the business as a whole performed on the day. Capturing happy smiley visitors at the stand and visually showing the atmosphere you created leaves a strong message to the industry and the wider business world. You elevate the business by having a big presence and you create a platform for future success.
Booked a trade show or event and NOT covering it with video or photography…you might be missing out on a very big opportunity?
So you pay the mouth watering registration fee you then have the stand custom designed and built to a high spec. Then you book all the hotel rooms for the team to attend maybe two or three days.
Print all your business literature maybe add a pen and some sweets to the mix and you end up with a great looking stand and a motivated team ready for action.
BUT wait who is going to see the stand and the well dressed team during the show?
Existing clients of course the ones that you already know and love. There might be the potential of some new connections at the show but we know it's mainly a knees up for the industry sector and many feel they have to be at the show because everyone else is…total FOMO.
The real success is looking to the future and thinking how can we utilise the time at the show and turn it into a marketing powerhouse.
Here are a few ideas and benefits of capturing content at your forthcoming trade show.
Enhanced Brand Visibility
Capturing content during the event increases your brand's visibility. This could mean using same day edits to document what is happening and posting on your channels in a matter of minutes. Pushing out content this fast shows you mean business and quickly become the talk of the event because you are the only one doing this. Real marketing impact!
Capturing Customer Testimonials and Reactions
You have a captive audience at your stand why not make your customers famous and get them to say nice things about you on camera whilst they visit your stand. They will feel great that you are taking the time to give you a small platform and they benefit from being able to promote themselves and the business that they are representing. It is a win win situation. These can be used same day or for social media posts after the event.
Content for Future Marketing Materials
Every piece of content you capture on the day can be used for weeks if not months in the future. It can be used to promote next years event if you are attending again or generally to show the world how good your stand looked at the event. Maximising content to be used on multiple channels multiple times is key.
Event Success
How do you measure success after an event well the sales people will by potential leads or orders. The marketing team will by the way the stand looked, the atmosphere it created and the way the business as a whole performed on the day. Capturing happy smiley visitors at the stand and visually showing the atmosphere you created leaves a strong message to the industry and the wider business world. You elevate the business by having a big presence and you create a platform for future success.
Booked a trade show or event and NOT covering it with video or photography…you might be missing out on a very big opportunity?