Heard of Sky AdSmart before?
What is it?
Households can be selected based on a number of criteria such as Mosaic Lifestyle or Home Ownership this data is derived from an ever growing Sky customer database and also consumer profilers like Experian.
Existing advertisers now have the ability to use the power of TV to greater effect, whilst becoming accessible for first time and niche brands. SME’s and location-specific brands can also utilise the new service Sky AdSmart provides.