How much does it cost to advertise on TV?

Whenever the subject of TV advertising comes up in conversation some business owners automatically think it is something that is out of their price range - that might not be the case at all.

The main factors to consider are the two aspects of a TV campaign - there is the creative (the actual TV commercial) and the cost of buying the advertising space on the broadcasters channel. These two costs can vary considerably depending on the reach and frequency of your campaign. The creative budget rests on how big your ambitions are in creating a piece of work that will be able to get your message across as effectively as possible within your desired budget.

The TV landscape has dramatically changed over recent years and has become more affordable and accessible to businesses that want to reach a bigger audience. You still have the national broadcasters who will be able to broadcast your brand to the entire country and that may well end up costing a premium.
ITV, Sky, Channel 4 & Channel 5 will also be able to broadcast to a regional audience which might be the better option if your budget only allows you to target that audience size or scope. Many broadcasters also have VOD (video on demand) services that allow you to pick a more specific audience type through their online platforms. This is also a great entry level to test the water and see what impact this potentially can have on your business. We would suggest that VOD would be best utilised as an add on service to your main TV advertising campaign.

If you do go ahead with TV be aware the same video can be used as part of a social media campaign or be used on your website. We always look at the overall creative and pre-plan where we can use the content in more than one place even if this means changing the content slightly to suit the different audience.

Advertising made easy with AdSmart from Sky

Through working with AdSmart from Sky we have produced a number of memorable TV adverts which were broadcast to a target demographic at key times. By providing a huge range of demographic and target options you can make sure your television advert will only reach the relevant households and viewers that you want to see your commercial. This can be a far more efficient use of your budget than a less targeted, scatter gun approach.
Plus, with AdSmart you can measure the impact of your advertising and tailor your options based on response data which can be obtained during and after your TV campaign.