When you’re trying to engage your audience, seeing really is believing… So why limit them to just one perspective?
Unlike traditional fixed-frame videos, 360 videos place the viewer at the heart of the action by letting them explore a scene from any angle they choose. Shot using multiple or omnidirectional cameras, 360 video offers a full 360º x 180º panoramic field of view – you can look up, down, and all around without restrictions.
The result? A totally immersive experience unrivalled by standard video, and an opportunity to connect with audiences on a deeper, more meaningful level.
What are the benefits of 360 video?
360 video transports viewers to any location using real, live-action content. They can be viewed on any screen or device via a standard viewing platform like YouTube, Facebook or Vimeo. However, for a fully immersive experience, we recommend using Virtual Reality (VR) headsets.
When using standard mobile devices and screens, viewers simply click and drag the screen to change perspective. They can also pointing their mobile device in the direction they want to view from. Inexpensive cardboard headsets like Google Cardboard make smartphone viewing even more immersive, without the hefty price tag of high-end hardware.
Our team will help you choose the best channels for each project so that your 360 content is as captivating as possible, providing ongoing support and advice.
Our industry leading expertise
Since 2016, Lucas Media has provided cutting edge 360 videos and photography for cross-sector clients from construction to beauty.
In a recent project for the National Horseracing College, we enabled prospective students to explore the College’s courtyard
, as well as the prestigious Doncaster racecourse. Using VR headsets, students were able to see exactly where their day-to-day studies would take place, and feel the excitement of a race-day meet.
Our experienced team will work closely with you to tailor a unique viewing experience for your audiences, managing your project from the initial filming stage all the way through to final delivery.
Ready to step into the world of 360 video? Talk to our experienced team today
about how we can transform your video content.