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Video Marketing Insights & Studio Updates

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How Lucas Media are staying safe during Covid-19 and beyond.

Filed in: Video Production |Health & Safety written by: Lucas Media
Throughout the Covid-19 pandemic we have been able to continue to work remotely on a number of existing jobs in different locations this has enabled us to keep productive by creating content for our clients.
It has also kept us safe and in isolation from the general public whilst acting in accordance to government guidelines.

Tags: Video

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How the 'marketing mix' could help your business grow.

Filed in: Marketing written by: Lucas Media
Marketing works best when lots of different techniques and approaches are integrated to make a comprehensive campaign. You'll have heard it called the marketing mix.
In digital terms, you could be using search engines, social media, emails or your website as a means to communicate with your customers.

Tags: Marketing

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Do you need aerial film or photography in your videos?

Filed in: Aerial Video written by: Lucas Media
As video becomes more prominent especially on platforms like LinkedIn there are many more production professionals using aerial (drone) footage and photography in their clients videos. Are drones being used because they are affordable and accessible and are they actually adding to the productions?

Tags: Video

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Can repurposing video content help you reach new audiences?

Filed in: Video Production |Marketing written by: Lucas Media
Video content can be more than a one hit wonder for businesses. In this blog post we look at repurposing content and why dusting off existing footage or photography gives you an excellent opportunity to engage new customers.
If you’re not marketing your business with good quality video you’re less likely to be reaching your customers. Research shows that 90% of customers say engaging video content helps them make decisions on what products or services to buy.

Tags: Video

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