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Business leader with glasses alongside the headline “How leadership can help to shape your Employee Value Proposition

How leadership shapes your Employer Value Proposition

Filed in: Business written by: Lucas Media
Employer branding can't just sit neatly on a careers page and get dusted off once a year for an annual review. A compelling Employer Value Proposition must function as a living entity that is ingrained in the business and drawn from experiences.
It continues to be developed through conversations and interaction.

Tags: EVP,Retail

Monochrome close-up of a professional looking thoughtful, overlaid with the text: Time to look past those perks and find out what a strong EVP really looks like.

Time to look past those perks and find out what a strong EVP really looks like

Filed in: Business written by: Lucas Media
You must be well aware that perks alone won't build your employer brand, even though it is what a large percentage of your current and past team might say.

Candidates can see right through the free this and free that it has been used many times before.

Tags: EVP,Retail

One of the quickest wins on LinkedIn – personal profile before company page strategy thumbnail

Pitching to Marketing and Sales teams - How to get them both on board

written by: Lucas Media
Who should you really be pitching your next big idea to, the marketing team or the sales team?
The default, of course, would be the marketing team; that's where the main connections are with the creative sector. The truth is, though, if you want your idea to progress, you do need both teams to be bought in to your proposal.

Tags: Marketing,Sales

One of the quickest wins on LinkedIn – personal profile before company page strategy thumbnail

Why you should post on your LinkedIn profile before the company page

written by: Lucas Media Why You Should Post on Your LinkedIn Profile Before the Company Page | Lucas Media
If you manage your company's LinkedIn content, you might be missing a simple yet effective strategy. It's quick to implement, free, and could boost your reach and engagement. Post on your personal LinkedIn profile before your company page.

Tags: Productivity

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