How the 'marketing mix' could help your business grow.
Marketing works best when lots of different techniques and approaches are integrated to make a comprehensive campaign.
You'll have heard it called the marketing mix.
In digital terms, you could be using search engines, social media, emails or your website as a means to communicate with your customers.
Of course video works well in any of these forums whether embedded into your website, attached to an email campaign or released socially, your audience is much more likely to watch a video message than read through text alone.
The latest stats say three times more likely.
We would suggest that the more places the same or variants of your content is the better Google will enjoy supporting it.
Whilst producing quality video is our number one concern here at Lucas Media we also place a big emphasis on the type of content necessary to get your message across and the best channels to use for maximum awareness and exposure.
Link to the video version
You'll have heard it called the marketing mix.
In digital terms, you could be using search engines, social media, emails or your website as a means to communicate with your customers.
Of course video works well in any of these forums whether embedded into your website, attached to an email campaign or released socially, your audience is much more likely to watch a video message than read through text alone.
The latest stats say three times more likely.
We would suggest that the more places the same or variants of your content is the better Google will enjoy supporting it.
Whilst producing quality video is our number one concern here at Lucas Media we also place a big emphasis on the type of content necessary to get your message across and the best channels to use for maximum awareness and exposure.
Link to the video version